Marketing Mambo

Localizing US Brands for the Chinese Market and More with Flora Yang

February 15, 2021 Terry McDougall, Flora Yang Season 1 Episode 7
Marketing Mambo
Localizing US Brands for the Chinese Market and More with Flora Yang
Show Notes

Flora Yang has led a 15 years+ career in journalism, communications and marketing in China in Beijing, Shanghai, Chengdu, Hangzhou, and in North America in New York and Vancouver. Over that time  she has worked across multiple industries in a variety of roles.

She has worked in public relations in Shanghai for a leading independent creative agency, Wieden + Kennedy, and has also worked in marketing communications for McDonald's China. Flora has built business from scratch to launching aggressive growth plans to establish new brands and businesses in new markets. She obtained solid experience in business planning and execution, branding, communication and operations, and worked effectively in well-structured corporate and hyper-vibe start-ups.

Flora holds MBA from Sauder School of Business at the University of British Columbia and B.A. in Journalism from Communication University of China.

Flora can be reached through Linkedin at linkedin.com/in/flora-yang-parasmagate

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If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

https://www.terrybmcdougall.com
https://www.linkedin.com/in/terrybmcdougall
Terry@Terrybmcdougall.com

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon

 

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Here's how you can reach host Terry McDougall:

www.terrybmcdougall.com

www.linkedin.com/in/terrybmcdougall

Terry@Terrybmcdougall.com

Her book Winning the Game of Work is available at Amazon