Marketing Mambo

The Scientific Approach to Being an Effective Marketer with Anne Kritzmire

March 15, 2021 Terry McDougall, Anne Kritzmire Season 1 Episode 11
Marketing Mambo
The Scientific Approach to Being an Effective Marketer with Anne Kritzmire
Show Notes

Anne Kritzmire is the lead independent trustee for the Thornburg Income Builder Opportunities Trust, a newly-formed closed-end fund targeting a mid-2021 launch. She spent over 21 years at Nuveen in various marketing and product management roles. Most recently, she was Head of Multi-Asset Marketing in which she led development and oversight of marketing strategy and programs to drive awareness, education, client acquisition and support for Nuveen’s expanding multi-asset investment and advice business.

Prior to that role, she was Managing Director of Closed-End Funds Marketing for over 10 years. Anne oversaw strategic marketing and support, financial advisor and investor education, industry relations and promotion for Nuveen Investments’ entire family of closed-end funds, which leads the industry in assets and support. She led an integrated program of advisor and investor support communications activities for closed-end funds and income investing, including the award-winning websites as well as advertising, educational initiatives, and sales support. She served as the lead spokesperson to the media on behalf of Nuveen closed-end funds, and also served as President of the Closed-End Fund Association, a national industry trade group.

Kritzmire joined Nuveen in 1999 as Vice President and Director of Client Development & Insights, to develop the firm’s customer relationship management strategy across multiple product platforms and sales channels. Previously in her career, she held senior marketing and product management positions with Abbott Laboratories and served in sales, engineering, and consulting capacities with IBM Corporation.

Ms. Kritzmire received an M.B.A. in marketing and finance with distinction from Northwestern University’s Kellogg Graduate School of Management, and a B.S. cum laude in electrical engineering from the University of Notre Dame. She is also a graduate of the Securities Industry Institute at Wharton, and held FINRA Series 3, 7, 24, 63, 65, and 79 licenses.

She is an elected Village Trustee for the Village of Long Grove, and previously served on the boards of the Chicago Children’s Choir and Chicago Public Media. She is a long-time volunteer and high adventure leader with her local Troop and Venturing Crew (affiliated with the Boy Scouts of America), enjoying many adventures with her two sons and daughter, and sings with her church and a community a capella group.

Reach Anne through LinkedIn at: linkedin.com/in/annekritzmire333
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If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

https://www.terrybmcdougall.com
https://www.linkedin.com/in/terrybmcdougall
Terry@Terrybmcdougall.com

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon


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Here's how you can reach host Terry McDougall:

www.terrybmcdougall.com

www.linkedin.com/in/terrybmcdougall

Terry@Terrybmcdougall.com

Her book Winning the Game of Work is available at Amazon